Company Background

• Pre-Unicorn(Series D Start-up). Mediquiotus operates over 20 diverse fashion and beauty brands and EC platforms across more than 10 global markets, including Korea and Japan.

• Mediquitous has secured cumulative investments totaling 133.5 billion won from major domestic and international institutional investors, achieving annual sales of 200 billion won domestically and 50 billion won globally within just seven years of founding.

Project

• Managing influencer channel mix and influencer commerce operations for multiple brands

• Building brand-exclusive sourcing and digital marketing environments/internal training

• Recruiting personnel and establishing KAM for partner commerce building

Key Result

• Commerce creator exclusive & non-exclusive contract, execution

• Sourced approximately 200 brands & secured exclusive contracts with key brands

• Influencer group buying ‘advertising fee-commission linkage’ model → Multiple ROAS 500%, sales exceeding 2–3 times

• Performance marketing related to Partnership Ads

• Achieved up to 200–300 million KRW sales per group buy - Managed PB lineup & secured exclusive vendor partnerships