BRAND POP-UPS

1) Narwal Pop-up: The Floor Lab

• The first Korea pop-up for the global brand Narwal.

• Built a concept-driven space inspired by the “Floor Lab” theme.

• Delivered interactive programs and guided exhibition-style content for visitors.

• Scope included exhibition and hands-on experience design, SNS activations and participation programs, and a brand ambassador fan meeting.

2) Sapporo Premium Beer: The First Bar

• Korea’s first Sapporo Beer pop-up store.

• Built an experience space featuring two premium Sapporo draft beer offerings.

• Ran an interactive brand zone with on-site engagement events.

• Delivered end-to-end execution: pop-up operations, tasting activations, and viral video content production.

3) FC Mobile After Work

• Launched a nationwide talent-scouting project to discover top FC Mobile players among working professionals in Korea.

• Hosted regional representative event matches selected through guerrilla-style local tournaments.

• Built a pop-up stage and public event space with interactive audience programming.

• Led end-to-end scope: regional qualifiers, finals space & content planning, and full event program design and operations.