Company Background

• Carlson Labs is a family-owned U.S. nutritional supplements company founded in 1965, recognized for science-based, high-quality vitamins, minerals, and omega-3 products. Headquartered in Lincolnshire, Illinois, it offers more than 200 formulations and is a pioneer in the North American omega-3 market, including sustainably sourced fish oil and cod liver oil.

• The company remains led by the Carlson family’s next generation, emphasizing innovation, strict quality standards, and third-party testing for retailers, health professionals, and consumers worldwide.

Project

• We operated as the exclusive distributor for the Korean market. We primarily expanded through major online channels such as D2C websites, Mega Social Commerce, Naver Smartstore, and Kakao Shopping. 

Key Result

• D2C website metric(sign-up rate, purchase conversion rate) improvement.

• Retail platform Kakao Shopping 'Talk Deal' Mega Promotion(Sold-out), Recorded large sales figures.

• Wemakeprice Promotion, Recorded large sales figures.