Company Background

• Series C start-up, Korea No.1 A food tech startup that received Series-A investment from SoftBank Ventures Asia, founded by members from Seoul National University's Department of Food Science and Technology, operating pain-killer products such as future foods, low-sugar foods, and vegan options.

Project

• 200 SKU operations, Smart Store/D2C Commerce

• Naver Shopping Search Ads

• Series A to Pre-Series B, Head of Marketing

• Secured and managed K-pop artist ‘Nuest.W’ as advertising model

• Conducted over 100 influencer commerce campaigns

Key Result

• Break-even Point Turnaround

• Led the launch and growth of the ‘Sugarlolo’ brand

• Achieved the brand's first 10 billion won in sales

• Grew monthly search ad conversion revenue from under 1 million won to over 150 million won

• Increased annual Naver Smart Store sales from 1 billion won to over 20 billion won