LEXUS PUBLIC EVENTS

1) LEXUS X ART TRACK 2023

• Art Track 2023 × Lexus Collaboration Pop-up / Space Build & Operations

• Built and operated a collaboration pop-up for Art Track 2023, featuring Lexus as the lead sponsor.

• Developed a collaborative artwork with artist SAMBYPEN (Sedong Kim) and translated it into an immersive on-site experience.

• Delivered key zones and programs including a vehicle display & experience area, SNS activation, influencer test drives, and a PR zone.

2) LEXUS Young Farmers Market 2023

• Eco Lifestyle Market (CSR Collaboration) / Lexus Korea

• Created and operated a sustainability-focused lifestyle market aligned with Lexus Korea’s CSR initiative.

• Delivered a full program lineup including a carbon-neutral market, photo-zone SNS campaign, influencer talk session, and hands-on experiences.

3) LEXUS Connect To 10th Anniversary Event (2024)

• A Christmas exhibition celebrating the 10-year anniversary of Lexus’s cultural space, CONNECT TO.