VEHICLE LAUNCH: LEXUS & TOYOTA

1) LEXUS RZ & RX Media Conference 2023

• Media conference to announce Lexus' Electrification Vision

• Launch Vehicle: All-electriv RZ & All-New RX(F/L) lineup

• Delivered indoor and outdoor vehicle displays, including a dedicated media photo session.

• Program scope included business strategy and vision keynote, executive Q&A, and outdoor exhibition photo ops.

2) TOYOTA Camry 9th Gen. Launch: Media Photo Session 2024

• Vehicle showcase and media photo session to mark the launch of the 9th-generation Camry.

• Planned end-to-end scope across exhibition content planning, space build-out, and photo session operations.

3) TOYOTA Highlander Launch: Media Test Drive 2023

• Managed a media test-drive event, including photo sessions and full vehicle coordination.

• Coordinated vehicle displays at scheduled stopovers along the route.

• Ran a fuel-efficiency challenge as part of the experience program.

4) Lexus LX700h Launch: Test Drive 2024

• Designed and delivered an off-road park experience, overseeing full operations for the media test drive.